The MEGA shopping center chain has integrated its MEGA Friends loyalty program and CRM system with its guest Wi-Fi network. This update simplifies the internet access process for returning visitors, who now only need to provide their phone number to connect.
New users can now register for the loyalty program directly while accessing the Wi-Fi for the first time. The project was implemented in partnership with Beeline Business, which provided the technical infrastructure for the integration.
By linking Wi-Fi connection data with the CRM, the shopping centers can now track visitor traffic in real time. This allows the company to generate personalized offers and improve marketing communications based on actual customer behavior.
According to Ruslan Akhlebininsky, director of corporate solutions at Beeline Business, the goal was to eliminate redundant registration steps for loyalty members while providing the business with measurable data from its existing infrastructure.
