A survey conducted by insurance broker Mains involved 1,215 respondents aged 18 to 55 across 17 Russian cities. The findings indicate that 50.8% of participants are willing to wear a health-tracking device continuously, provided it is convenient and accurate.
Currently, 22.8% of respondents use smartwatches for health monitoring, 17.5% use fitness trackers, and 11.4% use blood pressure monitors. Nearly 30% of those surveyed have never utilized any health-tracking devices or applications.
Users prioritize brand reputation and medical certification when selecting devices. Physical activity is the most tracked metric at 27%, followed by stress levels at 25.9% and blood pressure at 22.3%. Glucose and cholesterol monitoring are of particular interest to the 36–55 age group.
Regarding data sharing, 34.7% of respondents are open to sharing health data with insurance companies for personalized recommendations. Conversely, 46% of participants are unwilling to share any health information with their employers.
