The delivery service Kuper has launched a dedicated A/B testing platform for businesses. The tool allows companies to manage experiments, track metrics, and analyze results for product, operational, machine learning, and advertising hypotheses.
The platform has been under internal development at Kuper since 2021. Currently, it supports over 1,000 unique A/B tests annually, serves more than 50 teams, and processes over 900 metrics on a daily basis.
Kuper provides full support, maintenance, and training for the platform, eliminating the need for companies to build specialized in-house teams. The solution is deployed within the client's infrastructure, ensuring data security.
The platform operates exclusively with aggregated data, preventing Kuper from accessing raw information. As a Russian software product, it complies with local data localization requirements and the 152-FZ federal law.