JustWatch, a platform known for its streaming guide, is launching its own streaming service, JustWatch TV. The company currently serves 50 million users and provides data on over 500,000 movies and shows across 1,500 providers in 140 global markets. Its data services support 1,400 partner websites and apps.
The new service will debut in 12 markets, including the U.S., U.K., Canada, Germany, and Australia. It features content from 30 partners, such as Paramount, New Regency, Fremantle, Cineverse, and LEONINE Studios. The platform offers free ad-supported content and a paid tier, JustWatch TV Plus, which includes over 300 ad-free titles in the U.S.
In addition to streaming, the platform is introducing a movie rental store in select regions, including the U.S., U.K., and Australia. The content library primarily focuses on older films and independent productions. Users will have the ability to request specific titles to influence the service's future catalog.
The company aims to leverage its new streaming operations to expand its audience data and insights. The JustWatch TV Plus subscription also provides exclusive features, such as advanced filtering options and the ability to hide previously viewed or disliked content within the guide.
