Jolla, the developer of Sailfish OS, is preparing for a long-term memory supply shortage that experts predict could last until 2028 or even beyond 2030. The company is actively adjusting its product development strategies to mitigate the impact of rising component costs.
The company is currently developing two new smartphone motherboard designs. These boards will allow Jolla to switch between integrated package solutions and independent chips depending on market availability. This flexibility ensures that the manufacturer can adapt to supply chain constraints by swapping memory configurations as needed.
Jolla is also shifting its sales strategy by focusing on base-model devices. Instead of releasing high-priced versions with large storage capacities, the company plans to offer consumers the option to pay for memory upgrades separately. This approach aims to maintain a broad user base while managing the financial pressure caused by the ongoing global memory crisis.
Industry forecasts regarding the memory market remain varied. While some analysts suggest that supply conditions might normalize by 2027 or 2028, SK Hynix has provided a more pessimistic outlook, suggesting that demand could continue to exceed supply well past 2030. These trends keep component prices high, affecting manufacturers of mobile phones and laptops.
