Huawei is initiating a strategy to regain its global smartphone market share seven years after US sanctions restricted access to critical technologies. The company is focusing on its proprietary HarmonyOS platform and in-house LogicFolding chips, recently launching the Mate 90 series.
In 2019, Huawei shipped over 240 million smartphones globally, aiming for 300 million units annually before sanctions limited its international presence to a few million devices. The company now plans to expand HarmonyOS internationally within one to three years.
The company's consumer electronics revenue dropped by half following the 2019 sanctions, reaching $34 billion in 2021. By 2025, this figure recovered to $51 billion, accounting for 39% of Huawei's total revenue.
Huawei is also active in the automotive sector, providing software and driver-assistance technologies through its HIMA platform. Revenue from this segment reached at least $6.7 billion. Since the program's 2021 launch, over 1.56 million vehicles have been sold.
In September, shipments of vehicles utilizing Huawei technologies fell by 29% year-on-year, totaling slightly less than 37,500 units. The HIMA program currently includes five vehicle lines developed in partnership with manufacturers such as Chery and Seres.
