General Motors executives are engaging in a monthly internal competition to track the adoption rates of artificial intelligence across various business functions. CFO Paul Jacobson confirmed that senior leaders reporting directly to CEO Mary Barra compare these metrics regularly to foster healthy competition within the organization.
The company is integrating AI tools to assist in vehicle design and supply chain risk management. Chief Product Officer Sterling Anderson noted that these technologies aim to accelerate the transition from initial design to mass production. Jacobson currently places his own finance team in the middle of the internal performance rankings.
Jacobson highlighted that the finance department aims to shift the focus of its analysts using AI. Currently, analysts spend 80% of their time reviewing past performance and 20% on forecasting. The goal is to reverse this ratio, allowing staff to dedicate the majority of their time to predicting future trends through automated data processing.
The automotive manufacturer views AI as a critical area for maintaining competitiveness against global rivals, particularly Chinese electric vehicle makers. While the company is exploring AI applications in manufacturing, product quality, and vehicle features, Jacobson emphasized that the overall AI strategy remains in its early stages.
