Flowwow has introduced a new tool enabling merchants to manage their online stores through text-based interactions with an AI agent. The solution utilizes the Model Context Protocol (MCP) to establish a direct connection between the AI agent and the platform's Seller API.
The system automates routine operations by processing natural language requests. In its MVP stage, the tool offers 13 distinct functions, including creating and editing product listings, updating inventory levels, and adjusting pricing strategies.
To ensure security, the platform employs a two-step verification process. The AI agent first generates a proposed action based on the user's input, which the merchant must then manually approve before the system executes the changes via the Seller API.
To begin using the tool, merchants need to integrate the Flowwow MCP server into their preferred AI interface and complete the authorization process. According to product manager Roman Albach, the goal is to reduce time spent navigating the dashboard.