Sergey Pogorelov has been appointed as the first-ever Deputy CEO of Flowwow. Previously, he served as the Director of Customer Marketing, a role he held since 2024. During his tenure in marketing, the brand's Top of Mind metric increased by 2.5 times over several years.
In his new capacity, Pogorelov will oversee the marketplace's strategic development, manage existing business lines, and launch new ones. He is also tasked with improving operational efficiency across the company. The position was created to coordinate growth initiatives and implement long-term strategy.
Following this appointment, Oleg Egorov, the company's CMO, will assume responsibility for the operational management of the marketing department. Pogorelov originally joined Flowwow in 2021 as the head of partner integrations.
