According to data from YuKassa, consumer behavior in the Russian clothing market has shifted toward more deliberate spending. While the number of transactions in the women's clothing segment rose by 15%, the average check decreased by 5% to 12,030 ₽. Similar trends were observed in footwear and accessories, where transaction volumes increased by 36% and 53% respectively, while average checks fell.
The atelier segment experienced significant growth, with turnover increasing by 82% and the average check rising by 60% to 9,530 ₽. The number of payments in this sector grew by 13%. This shift indicates a move toward complex, custom-made orders rather than simple alterations, as consumers increasingly prioritize fit and material quality over mass-market items.
The rise in custom tailoring has also boosted demand for professional garment care. Turnover for dry cleaning services grew by 33%, with the frequency of visits increasing by 44%, despite an 8% drop in the average check to 7,100 ₽. Consumers are increasingly treating their wardrobes as long-term investments, opting for regular maintenance over replacing worn items.
The analysis compared consumer spending patterns between June–August 2026 and the same period in 2025. Experts suggest that retailers could benefit from this trend by integrating customization services or partnerships with ateliers into their business models to better retain customers who value personalized clothing.
