Citi has introduced the Smart Subscriptions tool for its cardholders in the United Arab Emirates. This rollout represents the first global deployment of the technology by Citi and the first implementation of the service by Mastercard in the Middle East region.
The integration allows bank customers to monitor and manage digital subscriptions directly through the Citi mobile banking application. Users can view linked services, cancel or pause active subscriptions, and resume them as needed.
The platform provides tools for analyzing and categorizing spending patterns, tracking upcoming billing dates, and receiving personalized merchant offers. The service aims to improve transaction transparency and billing clarity for cardholders.
Mastercard originally launched the Smart Subscriptions white-label solution in March 2024. The company initially piloted the technology in the United States before expanding the service to additional international markets.
