Seven Chinese government departments, including the Ministry of Commerce, have issued a directive to implement the 'Five Excellence' action plan for e-commerce. The initiative aims to strengthen the industry's standardization system, focusing on product quality, service delivery, and quality assurance protocols.
The new regulations target disorderly and irrational competition within the sector. Authorities plan to crack down on practices such as automated price matching and 'lowest price on the entire web' claims. These measures are intended to prevent platforms from squeezing the margins of high-quality merchants through aggressive pricing strategies.
The directive also mandates stricter oversight of platform commission structures and merchant rating systems. Furthermore, the government intends to combat fraudulent activities, including fake orders and artificial reputation boosting, to ensure a fairer marketplace for all participants.
To improve the business environment, the authorities are calling for the establishment of formal communication channels between e-commerce platforms and small-to-medium enterprises. This mechanism is designed to address operational bottlenecks and foster a more collaborative and sustainable development model for the industry.
