Maxim Poklonsky, a specialist in business strategy development and strategic sessions, has shared insights on the common disconnect between marketing activities and actual business growth. With over 18 years of experience, he has executed more than 280 strategic projects across various industries.
According to Poklonsky, companies often engage in numerous marketing efforts, such as running advertisements, managing social media, updating websites, and participating in exhibitions. However, these actions frequently fail to drive measurable business progress.
The core issue often lies in a lack of alignment rather than the volume of work. Businesses may target the wrong audience, fail to articulate their product value, or expand their product range without a clear understanding of which segments actually contribute to growth.
To address these challenges, Poklonsky advocates for the implementation of a comprehensive marketing strategy. This system of decisions is designed to integrate customer insights, product development, market positioning, and promotion channels with overarching business goals.
