Bitrix24 has updated its AI assistant, BitrixGPT, by integrating image generation and editing capabilities directly into its chat interface. The new functionality allows users to create visual content based on text descriptions without requiring specialized prompts or technical terminology.
The image editing mode enables users to modify existing visuals by requesting specific changes, such as background adjustments. The underlying AI model preserves the original proportions and details of the image while applying the requested edits, reducing the need for external graphic design tools.
These features are now available to users across all Bitrix24 subscription plans. The company suggests that the tool is intended for various business roles, including SMM specialists, HR managers, sales teams, and e-commerce store owners, to assist in creating presentations, banners, and internal materials.


