Beeline Business has integrated its guest Wi-Fi network with the Mega Friends loyalty program across the Mega shopping center chain. This technical solution enables seamless internet access for visitors, eliminating the need for repeated SMS authentication or manual data entry for existing loyalty program members.
For new users, the system automatically creates a loyalty account during the initial Wi-Fi connection process. The integration links network access data directly with the Mega CRM system, allowing the shopping centers to track visitor traffic in real time and analyze consumer behavior patterns.
According to Ruslan Akhlebininsky, head of corporate solutions at Beeline Business, the project aims to transform standard Wi-Fi infrastructure into a tool for measurable business results. The system allows shopping centers to refine communication strategies and deliver targeted offers based on accurate visitor data.
