Avito surveyed 10,000 Russians regarding their autumn beverage preferences and home coffee habits. Coffee and tea are equally popular, with 56% of respondents choosing each. Among coffee drinkers, 42% prefer cappuccino and 41% opt for instant coffee.
Home coffee preparation involves various equipment: 33% use coffee machines, 31% use cezves, and 18% use coffee grinders. Meanwhile, 21% of respondents do not prepare coffee at home at all. Consumers often look for professional-grade quality, with 37% prioritizing high-quality beans and 34% wanting professional coffee machines.
Online advertising plays a significant role in purchasing decisions for 12% of home coffee makers, while 25% consider it alongside other factors. E-commerce platforms are the primary channel for such ads, cited by 45% of users, followed by social media at 36%.
The average budget for home coffee equipment is 14,080 ₽. Spending habits vary: 30% of respondents are willing to spend up to 5,000, 21 ₽% plan for 5,000 ₽ to 10,000 ₽, and 15% allocate between 10,000 ₽ and 20,000 ₽ for their setup.
