Avito is expanding the reach of its Trisigma A/B testing platform to Armenia, Georgia, Kazakhstan, and Uzbekistan. The company estimates the data solutions market in these regions at 35 ₽ billion, with a potential client base of 23,000 businesses. Trisigma aims to capture a 20–25% market share in the A/B testing segment by 2030.
The platform, which integrates experiment management, metric tracking, and analysis, was enhanced following Avito's 2025 acquisition of the Sigma product analytics tool from EXPF. Trisigma is offered in two versions: Essential for release management and Enterprise for advanced analytics. Clients can deploy the software via SaaS, VPC, or on-premise infrastructure.
Users can access the platform through a browser, mobile application, or API. Beyond the software, the Trisigma team provides consulting services, including training on mathematical statistics and experiment design. Avito notes that developing an in-house equivalent costs at least 50 ₽ million annually, while licensing Trisigma starts at 2.5 ₽ million per year.
Currently, Trisigma is utilized by over 60 companies within Russia, including major retail chains, banks, and ride-tech firms. The platform automates the entire experiment lifecycle, from audience distribution to result visualization, allowing businesses to test product hypotheses without building custom infrastructure from scratch.
