Amazon has launched its week-long early Haul-iday event, featuring flash deals starting at $1 and millions of items priced under $10. The promotion includes exclusive offers at $0.11 on November 10 and 11. David Forsythe, vice president of Amazon’s North American seller business, stated that the initiative aims to provide affordable holiday shopping options.
The company reported a 350% year-over-year increase in the number of customers making purchases through the Haul marketplace. In response to this growth, Amazon has expanded its product selection by more than 25 times, now offering upwards of 10 million items. These efforts are part of a broader trend where retailers initiate discount events well before the traditional Black Friday date.
Market data indicates that Black Friday is increasingly becoming a rolling competition for consumer spending. Last year, online purchases on Black Friday reached $11.8 billion, while Cyber Monday sales totaled $14.25 billion in the United States. Competitors like Walmart and Target are also running extended holiday sales schedules throughout November to capture early demand.
