A leaked letter addressed to AITO channel partners reveals a significant shift in the brand's operational structure. The primary entity for authorized dealer agreements is transitioning from Huawei Terminal to Seres.
Starting September 16, 2026, Seres will assume responsibility for the settlement of comprehensive service fees for all orders placed on or after that date. The company confirmed that service standards, brand positioning, and operational rules will remain unchanged.
The communication emphasizes that existing user benefits will be preserved. Furthermore, the AITO brand is set to move toward a more exclusive and dedicated retail model to strengthen its market presence.
