Ozon sellers have generated over 9.5 million orders through influencer marketing campaigns on VK, with more than 22,000 merchants using the platform's external promotion tool over the past year.
Ozon sellers have generated 9.5 million orders through VKontakte's 'shops' feature, which allows influencers to earn commissions by showcasing products in their content.
TikTok is integrating a conversational AI shopping assistant and a one-click checkout feature directly into its main video feed to capture more transaction value.
Mastercard and Flowcart are partnering to integrate secure card payments into social commerce across Africa, starting with Kenya.
