Yandex Search and the educational platform Synchronize have launched a free course titled 'Writing for People in the AI Era.' The program focuses on strategies for brands and media outlets to create content that remains relevant and recognizable while increasing the likelihood of being cited as a source in AI-generated responses.
The course features insights from industry experts, including Mikhail Slivinsky from Yandex Search, who discusses how user search journeys are evolving and what specific material attributes help content qualify as a source for Alice's AI responses. The curriculum also covers methods for maintaining audience engagement after an initial AI-driven interaction.
Creative director Mikhail Vishnevsky provides guidance on crafting memorable content by identifying user intent, developing a unique brand voice, and fostering long-term audience connections. Additionally, journalist and editor-in-chief of SETTERS Media, Zhanel Kuandykova, shares techniques for defining editorial focus and maintaining brand identity across various channels.
The program is designed for PR professionals, communications managers, content marketers, editors, and business teams focused on knowledge sharing. Participants receive practical checklists to assist in preparing materials that combine search optimization, creative storytelling, and editorial strategy to ensure content quality and audience retention.
