The X platform has introduced a new visual element to encourage users to pay for post promotion. While composing a message, some users now see an animated arm that reaches across the screen to point directly at the promote button.
This feature is currently not available to all users. Reports indicate that the animation appears primarily for those with a verified status or a paid X Premium subscription. The tool is designed to highlight the option to extend the reach of posts to broader audiences based on demographics, interests, or location.
Promoted content on X is marked with specific labels identifying it as an ad or a promoted post. The introduction of this animated tool follows recent statements from Elon Musk, who noted that advertisers using aggressive or misleading content may face restrictions on the platform.
