Wildberries has launched a mobile pickup point service in the Tver region as a pilot project. The initiative is being carried out in partnership with the regional Ministry of Industry and Trade. The mobile unit is designed to serve 12 settlements within the Krasnokholmsky municipal district that currently lack permanent pickup locations.
The mobile pickup point operates on a fixed schedule, visiting locations four days a week. On Tuesdays and Saturdays, the service covers the villages of Dora, Mogochi, Remenniki, Yurovo, Zhelobni, Bolshoye Rogozino, Khvoshchino, and Chernaya. Wednesdays and Sundays are dedicated to Polyany, Trofimovo, Rogachevo, and Bekreni.
To use the service, customers must place an order via the Wildberries website or mobile app, selecting courier delivery and providing their home address. Orders are first routed to a pickup point in Krasny Kholm, from where the mobile unit collects them for final delivery to the specified settlement.
The company is currently testing this format to provide better access for residents in small and remote areas who previously had to travel to reach the nearest pickup point. Following the completion of the pilot phase, Wildberries will evaluate the results to determine the feasibility of expanding the mobile delivery model to other regions.
