Wildberries has introduced an AI-powered feature called 'Image Ideas' to assist customers in styling outfits. The tool is integrated directly into product pages, allowing users to view items as part of curated fashion capsules.
To use the feature, shoppers click the 'Image Ideas' button on a product image. The AI model analyzes various attributes, including silhouette, fabric texture, color, seasonality, and style. It then processes billions of combinations to suggest up to 10 harmonious looks.
The system currently supports over 1 million popular items across clothing, footwear, and accessory categories. The AI continuously updates its data to include new arrivals and ensure variety in the suggested combinations.
The functionality is currently available in the Wildberries mobile application. The company plans to roll out the feature to the web version of the marketplace in the near future.
