Product manager Shyngyraa Kyzyn describes the approach to prioritizing tasks within the VkusVill delivery service. The team manages post-checkout scenarios, including order modifications, item additions, and delivery status tracking.
The company faces the challenge of choosing between multiple product hypotheses. While features like simplifying reorders can show positive A/B test results, they may not be the most impactful tasks given limited team resources.
The team identified three primary pain points that currently require attention: out-of-stock items during assembly, lack of clarity regarding delivery times, and difficulties in editing orders after they have been placed.
The current strategy focuses on evaluating the entire product ecosystem rather than individual features. This helps ensure that development efforts are directed toward the most critical user and business metrics.
