VK has integrated targeted advertising for the Maks messenger into its VK Ads platform. This feature allows businesses and content creators to promote their channels directly through the unified advertising cabinet. In the future, other Russian advertising platforms will also gain access to this functionality.
The service is available for channels with at least 1,000 subscribers. Advertisers can choose between text-only or text-and-visual ad formats, which appear after the main content. These ads can direct users to specific Maks channels, individual posts, or external websites.
The system utilizes the Discovery platform, a proprietary VK technology for recommendation engines and search. This tool enables precise audience targeting based on demographics and geography. Currently, the advertising inventory covers over 1,500 channels, with plans to expand this number.
Maks CEO Farit Khusnoyarov stated that the new tool helps creators grow their audience and brand awareness. Additionally, the messenger recently introduced a donation feature for public channel owners, powered by the VK Donat chatbot, to provide further monetization options for content creators.
