In the first half of the year, small and medium-sized businesses received nearly 1 ₽ billion in advertising bonuses via the VK Ads platform. This figure represents a 77% increase compared to the same period last year.
The support programs were most frequently utilized by companies operating in the home and garden as well as hobbies and interests sectors. Entrepreneurs allocated these funds to promote their communities, lead forms, and websites.
The bonus system functions by doubling the initial budget for new advertisers. Additionally, businesses that run campaigns regularly on the platform receive support based on their monthly advertising expenditure.
According to Irina Sovik, COO of the Ecosystem and Integrated Services business group at VK, the company is focused on simplifying digital marketing access for SMEs. This includes expanding support programs and developing the VK Entrepreneurs Club community.
