President Donald Trump issued a statement on Truth Social declaring that the use of the term artificial intelligence is unacceptable, advocating for the replacement with super intelligence. This follows an executive order issued on September 29, which instructed federal agencies to adopt the new terminology. The directive currently carries no penalties and does not apply to private sector companies.
Elon Musk has announced plans to rebrand the SpaceX unit responsible for the Grok chatbot from SpaceXAI to SpaceXSI. The unit had previously adopted the SpaceXAI name in July following the integration of xAI into SpaceX. Musk confirmed the shift in terminology on X on October 4, though he provided no specific timeline for the official change.
The push for the SI abbreviation has influenced domain registration markets. In September, the registry for the .si domain, which corresponds to Slovenia, recorded 46 066 new registrations. Data from the cybersecurity firm Netcraft indicates that more than half of these domains were listed for resale following a poll conducted by Trump on September 19 regarding the potential renaming of AI.
Despite the presidential rhetoric, major industry players continue to utilize the traditional terminology. Both OpenAI and Anthropic have maintained the use of artificial intelligence in their corporate branding. Additionally, the official White House science office website and the search tool on the Truth Social platform still reference the term artificial intelligence.
