President Donald Trump has issued an executive order mandating the replacement of the term 'AI' with 'Super Intelligence' across government communications. This directive follows a speech at the United Nations where he argued that the word 'artificial' implies the technology is fake.
The rebranding effort has already impacted federal agencies. The US Center for AI Standards and Innovation was renamed the Center for Advancing Innovation and Standards for Super Intelligence. Additionally, the Justice Department has begun using the new terminology in official press releases regarding legal cases.
Several prominent industry leaders have publicly aligned with the new branding. Elon Musk announced plans to rename SpaceXAI to SpaceXSI, while Jeff Bezos and Jensen Huang have also adopted the term. Sam Altman expressed support for the change, though he stated that OpenAI will retain its current name.
The administration is enforcing the terminology change strictly, with the President declaring that those who continue to use the term 'Artificial Intelligence' are considered enemies of the White House. Trump is also shifting his rhetoric, replacing 'fake news' with 'artificial media' to describe the press.
