In 2026, laptops, smartphones, and televisions emerged as the most sought-after electronics among Russian consumers, according to Citilink. The top 20 list also includes five categories of computer components, such as SSDs, processors, motherboards, graphics cards, and RAM, reflecting a growing trend toward custom PC builds and upgrades.
Consumer preferences for specific devices span various price points. Popular smartphone models include the iPhone 15, Samsung Galaxy A26 5G, and Xiaomi Redmi Note 15 Pro+ 5G, while laptop demand centers on brands like Digma, Acer, and Honor. For televisions, shoppers are opting for models ranging from 43-inch Samsung units to 65-inch TCL displays with QLED and QD-Mini LED technology.
When shopping online, users typically compare two to four models before making a purchase. Buyers are increasingly focused on the balance between price and technical specifications. For instance, laptop buyers currently favor configurations with 512 GB of SSD storage and 16 GB of RAM, viewing these as the optimal standard for performance and budget.
Regional demand varies significantly across the more than 250 cities where Citilink operates. Moscow and the surrounding region show a higher preference for premium electronics, including high-end smartphones and gaming laptops. In contrast, other regions lean toward more affordable options from brands like Digma, Xiaomi, and TCL.
Demographics also influence purchasing habits. Consumers aged 25 to 44 drive the primary demand for laptops and smartphones, while those over 45 prioritize major home appliances like refrigerators and washing machines. Younger buyers aged 18 to 24 show a greater interest in accessories, such as headphones and smartwatches.
