During the fiscal year 2027 second-quarter earnings call, Take-Two CEO Strauss Zelnick addressed investor questions regarding the role of artificial intelligence in game development. Zelnick emphasized that while technology has consistently benefited the company, the creation of hit titles remains a fundamentally human endeavor.
Zelnick noted that while technological advancements have simplified the production of game assets over the years, the challenge of creating successful, high-quality entertainment products has not diminished. He reiterated that human creativity remains the primary driver for the company's success in the industry.
The CEO previously expressed skepticism about AI's capabilities in March, explicitly stating that the technology could not produce a game on the scale of GTA 6. During the recent call, he confirmed that GTA 6 is performing well, with pre-orders exceeding initial expectations for the upcoming title.
