Stravito AB, a startup based in Stockholm, has launched a Model Context Protocol server. This development enables users to integrate the company’s proprietary market and consumer research directly into enterprise AI platforms. Supported tools now include OpenAI’s ChatGPT, Anthropic’s Claude, and Microsoft’s Copilot.
The new server allows AI assistants to access diverse data formats stored within Stravito, such as reports, presentations, spreadsheets, and multimedia files. According to founder and CEO Thor Olof Philogène, this integration allows research data to be processed alongside information from CRM systems and business intelligence dashboards in a single conversation.
The system is designed for marketing and research teams to facilitate campaign planning and commercial decision-making. It includes features for data traceability, providing citations that link directly to original sources, such as specific spreadsheet cells. The server also enforces existing user access permissions to ensure data security.
While Stravito maintains its existing APIs for specialized or high-speed connections, the MCP server offers a broader method for data exposure. Customers will continue to manage their primary research activities on the Stravito platform, while the new server serves as a bridge to external AI applications.
