Avito Ads offers B2G project promotion tools that leverage user behavior and interest data. Advertisers can reach audiences through auto-targeting, manual settings based on keywords and demographics, or by uploading custom databases and using Look-alike modeling.
For awareness campaigns, the platform provides display ads with cost-per-impression models. More complex initiatives can utilize Brandspace, a modular tool for creating branded pages, or custom special projects that integrate interactive content, videos, and forms.
To drive conversions, advertisers can use native formats with cost-per-click pricing. Performance tracking involves analyzing reach, budget allocation, and creative effectiveness across different audience segments.
Campaign analysis can be extended to external websites using UTM parameters and tracking pixels. This allows organizations to map the user journey from the initial ad impression to specific actions like registrations or application submissions.
