Softline has expanded its online store catalog to include a variety of AI-based software licenses. The platform now offers tools for generative tasks, text and data processing, software development, image generation, and speech analytics. Additionally, customers can purchase solutions designed for sales department optimization and employee performance monitoring.

The store features a search and comparison system that filters products by vendor, specific business task, license type, and user count. Purchases are processed online, with licenses delivered via email and accounting documentation provided. Softline also offers expert consulting services to assist clients in selecting software that aligns with their specific operational needs and budget constraints.

According to Alexander Smirnov, Director of the SMB Sales Division at Softline, the initiative aims to simplify access to AI tools for small businesses and individual users. The company reports a growing demand for AI solutions that can be acquired quickly without the need for complex corporate contracting processes.