In August, the volume of offline purchases made through the Plati Chastami service by Sberbank increased by 75% compared to July, reaching 10.4 ₽ million. The majority of this activity, approximately 65%, occurred in the second half of the month, with 38% concentrated in the final week.
Family clothing was the largest offline category, accounting for 6.5 ₽ million or 62% of the total. Sports and wellness clubs contributed 3.3 ₽ million, while stationery sales reached 580,000 ₽. Most transactions were small, with 82% of the 1,350 operations totaling under 10,000 ₽.
Online spending through the service rose by 34% in August to 175.1 ₽ million. Online courses were the primary driver, totaling 118.2 ₽ million, a 52% increase from July. Spending on clothing, footwear, and accessories reached 53.7 ₽ million, while electronics accounted for 3.2 ₽ million.
Online course purchases saw significant growth, rising from 2.1 ₽ million at the start of August to 10.2 ₽ million by the end of the month. Overall, online shopping activity peaked in the final days, with the total volume increasing from 3.7 ₽ million to 12.2 ₽ million over the same period.
