Samsung has overtaken Apple as the leader in the Russian smartphone market by revenue for the first nine months of 2026, according to retailer M.Video. Apple had previously held the top position for several years.
The top five brands by revenue in Russia now include Samsung, Apple, Redmi, Honor, and Realme. Xiaomi did not make the top five, while Redmi Note 17 models launched in September 2026 with starting prices of at least 20,000 ₽.
The overall Russian smartphone market saw a decline during the first 37 weeks of 2026, with 15.2 million units sold for a total of 390.6 ₽ billion. Sales dropped 11.7% in volume and 5% in value year-on-year, while the average device price rose 7.6% to 25,800 ₽.
Only Samsung and Honor managed to increase sales in both volume and value terms in Russia. Apple remains the leader in the refurbished smartphone segment, holding a 44% share in units and 59% in revenue as of August 2026, with an average price of 42,600 ₽.
