In July and August 2026, the number of views for educational short-form videos on the Rutube platform increased by 67% compared to the same period in 2025.
The most significant growth occurred in July, when the volume of views for educational Shorts rose by 102% year-on-year. In August, the upward trend continued with a 43% increase compared to the previous year.
Polina Trizonova, Director of Strategic Communications for Digital Assets at Gazprom-Media Holding, noted that short-form content has become a key entry point for users seeking educational material on the platform.
