In the second quarter of 2026, Rutube saw a 37% increase in its total audience across China, India, Indonesia, Japan, Mongolia, South Korea, and Taiwan compared to the first quarter. Total video views across these regions rose by 19% during the same period.
China emerged as a key growth driver, with the platform's audience expanding by 49%. Video views in the country grew by 69%, while total watch time increased by 18%.
Taiwan recorded the highest growth rates among the tracked markets. The audience there more than doubled, showing a 102% increase, while video views rose by 110% and total watch time grew by 98%.
Other Asian markets also reported positive trends. India saw a 61% rise in its audience, while Indonesia experienced a 31% increase in viewers and a 29% growth in views. In Mongolia, the audience grew by 30%.
Japan and South Korea showed more moderate growth. In Japan, the audience increased by 11% and views by 6%. South Korea saw a 10% rise in its audience and a 13% increase in video views.
Sergey Kosinsky, Deputy CEO of Gazprom-Media Holding, stated that the company intends to continue developing its product and content offerings to cater to the interests of the growing international user base.