Rutube reported a 10.7% increase in total content viewing time during the summer of 2026 compared to the same period in 2025. This growth was consistent throughout the season, with monthly increases of 11.9% in June, 8.7% in July, and 11.5% in August.
Daily engagement on the platform also saw significant growth. Average daily time spent by users rose by 15.4% in June, 8.5% in July, and 12.4% in August compared to the previous year. These figures include data from embedded players.
Total content views in August 2026 were 7.8% higher than in June and marked a 23.7% increase compared to August 2025. Excluding embedded players, the platform recorded a 9.7% rise in total views and an 11.2% increase in viewing time for the summer season.
