A survey conducted by Sberbank and Rambler&Co reveals that 60% of Russians consider artificial intelligence a valuable tool for launching a startup. The study, which included 2,000 participants, took place between September 10 and September 17, 2026.
Respondents identified specific AI applications: 21% use it for brainstorming and validating business ideas, while another 21% rely on it for documentation, tax, and organizational tasks. Additionally, 11% utilize AI for coding, and 9% use it for branding, including logos and website creation.
The data shows that 14% of respondents currently run their own business, while 23% are considering a startup launch. Key barriers to entry include difficulties in turning ideas into projects (31%) and a lack of initial capital (28%).
Regarding AI adoption, 26% of those surveyed use AI for work tasks regularly, while 37% rarely use it despite being aware of the technology. Furthermore, 42% of participants believe that AI cannot replace human experience, professional connections, and market insight.
