The Russian PAM market, the largest segment of Identity Security, reached 5.8 ₽ billion in 2025, marking a 13% annual growth. Despite this expansion, adoption rates within organizations remain limited, as revealed in the 'Identity Security 2026' study by Indeed and the Identity Club.
Specialized PAM solutions are currently used by 36.5% of organizations for administrative control and 32% for external contractors. Many companies still rely on manual regulations and logging. Furthermore, only 16.5% of organizations have implemented core Zero Trust elements, with 22% applying them exclusively to external connections.
Privilege management remains fragmented, with 45.5% of companies allowing permissions to persist until manually revoked. This often results in excessive access rights remaining active long after tasks are completed. Conversely, only 26% of organizations utilize the Just-in-Time approach, which grants access strictly for the duration of a specific task.
Industry experts suggest that the market is shifting from simple session monitoring to comprehensive lifecycle management of privileges. Future development will focus on replacing permanent access rights with task-based models, integrating Zero Trust and Just-in-Time principles to minimize security risks.


