RapidSoft has launched a Customer Data Platform (CDP) as part of its loyalty system, version 1.101, released on October 15, 2026. The platform integrates into the client's infrastructure, ensuring data remains on-premises.
The platform aggregates events from various sources, including websites, mobile apps, contact centers, and processing systems via APIs, databases, and message queues like Apache Kafka and RabbitMQ. It uses EtlKit connectors for data ingestion.
Marketers can design event-based scenarios using a visual editor without requiring new software releases. The system supports complex triggers, such as abandoned carts or prolonged inactivity, and integrates with external communication and bonus modules.
The platform includes an AI-driven analysis feature for customer feedback. It processes survey comments using a client-selected language model to determine sentiment and categorize reasons for dissatisfaction, which are then stored in the customer profile.
Since November 2025, the platform has been in industrial operation at a bank in Kazakhstan, managing profiles for 500,000 customers across 42 internal systems. Existing RapidSoft clients can integrate the platform without separate projects.