Professional services firms are shifting their operational focus as artificial intelligence takes over routine tasks. Experts from PwC U.K. and Certinia Inc. suggest that organizations must redesign workflows around AI-driven execution rather than simply using tools to accelerate existing processes.
Data from the PwC 29th Global CEO Survey indicates that only 12% of chief executives have achieved both revenue growth and cost reductions through AI. Meanwhile, 56% of surveyed leaders reported no significant financial benefits from their current implementations.
According to Prasad Narasimhan Sulur of Certinia, successful transformation requires a combination of top-down leadership and bottom-up employee proficiency. Firms are now prioritizing workflow orchestration and enterprise data management to ensure reliability and security.
As AI handles repetitive activities, the role of human judgment is becoming more critical. PwC research shows that junior positions now increasingly require skills traditionally held by senior staff, such as decision-making and leadership, to maintain professional accountability.
