Pri0r1ty Intelligence Group has acquired Pirkx, a digital benefits platform for SMEs. The deal involves an initial cash payment of €58,000 and a five-year royalty agreement capped at €407,000. Pri0r1ty will also assume Pirkx’s payroll obligations, estimated at €44,000 per month.
Founded in 2018, Pirkx provides services such as virtual GP access and retail discounts to over 10,800 active members in the UK. Pri0r1ty intends to integrate its proprietary AI automation tools—Vox, Advisor, and Compass ID—into the Pirkx platform to streamline operations and boost revenue.
Pri0r1ty Intelligence, established in 2024 and listed on AIM, aims to leverage the acquired user base as a distribution channel for its broader SaaS suite. The company plans to automate customer onboarding and sales processes using its AI infrastructure to improve scalability.
This transaction is part of a wider trend in the European HRTech sector, which saw approximately €150 million in funding across various workforce technology segments in 2026. Pri0r1ty continues to explore further acquisitions to expand its software and distribution network.