Analysts note that the Card Ladder Pokémon Index grew approximately 40 times between early 2019 and October 2026. During this identical timeframe, NVIDIA stock recorded a gain of about 41 times.

The Pokémon index outperformed both Bitcoin and gold over the same eight-year period. Data for the card index is derived from vetted sales tracked by Card Ladder across major marketplaces.

Experts highlight significant differences between these assets. NVIDIA shares offer high liquidity and transparent price history on public markets, while collectibles face challenges with liquidity, grading costs, and condition.

The market for Pokémon cards is driven by younger collectors and high-profile auctions. Analysts warn that individual card indexes can be volatile, as a few major sales can sharply shift the overall price index.