OpenAI has launched a new Business Hub, currently in beta, allowing companies to create verified profiles. These profiles enable businesses to manage information about their products and services directly within ChatGPT, mirroring features found in search engines like Google.
Eligible companies can now deploy specialized business agents. These agents allow users to interact with the business by asking questions about their offerings. This initiative aims to deepen the connection between consumers and enterprises through AI-driven discovery.
The platform now provides limited business insights, similar to Google Analytics. Companies can track metrics such as profile views, business mentions, and website clicks to understand user engagement. Verification is required, with multiple methods available depending on the market and business type.
This rollout follows the company's decision in March to discontinue its previous e-commerce project. That earlier effort, which included a checkout cart feature and a commission-based model, failed to gain traction. The new strategy shifts focus toward information discovery rather than direct sales.
