Nissan has launched a targeted incentive program in the United States to attract Toyota RAV4 owners. Customers who trade in a 2021 or newer RAV4 for a new Nissan Rogue Hybrid are eligible for an additional discount of $1,500. This offer is valid until January 4, 2027, and can be combined with other promotions, including a 60-month financing plan at a 4.9% annual interest rate.
The competitive move follows a shift in market performance. In 2025, Toyota sold 479,288 RAV4 units in the US, but sales dropped to 253,664 vehicles in the first nine months of 2026, a decline of nearly 30%. Meanwhile, Nissan Rogue sales reached 201,991 units during the same period, marking a 26.2% year-over-year increase.
The new Rogue Hybrid features the e-Power system, utilizing a 1.5-liter three-cylinder turbocharged engine as a generator for a 1.67 kWh battery. The vehicle is powered by two electric motors with a combined output of 225 hp. The starting price for the Rogue Hybrid is $37,065, while the Toyota RAV4 Hybrid starts at $33,495 with a 226-236 hp powertrain.
