Volkswagen Anhui has reportedly halted plans for new vehicle launches in 2027 and 2028. The decision follows disappointing sales performance for the ID. UNYX series, which recorded 11,360 units sold during the first nine months of this year, significantly trailing the internal target of 128,000 vehicles set for 2027.
The joint venture, which is currently unprofitable, had previously considered introducing a new crossover model in 2028, but that project is now on hold. Management had initially expected the existing lineup to sustain brand growth through 2028. The company is currently focused on optimizing its dealer network and refreshing existing models.
The current ID. UNYX lineup includes four models: the ID. UNYX 06 SUV, ID. UNYX 07 sedan, ID. UNYX 08 SUV, and ID. UNYX 09 sedan. The ID. UNYX 08 was developed in partnership with Xpeng. To stimulate demand, the company has implemented price cuts, including a 17.4 percent reduction for the ID. UNYX 08 in September.
Volkswagen China maintains that it intends to introduce 30 new energy vehicle models in the country by 2029. This strategy includes ongoing updates to the ID. UNYX series to maintain competitiveness. The company is also expanding its sales reach through a store-in-store agreement with FAW-Volkswagen established in April.
