Microsoft is currently targeting a 2028 holiday season release for its next-generation Xbox console, internally codenamed Helix. This timeline suggests a shift from previous expectations of a 2027 launch, placing the release approximately two years from now.
The company is considering a pricing strategy that moves away from traditional hardware subsidies. Internal projections suggest the new console could be priced between $1200 and $1800, depending on the final configuration and business model decisions.
Despite the delay of the flagship console, Microsoft plans to expand the Helix product line in 2027. The company intends to launch a dedicated portable gaming device before the holiday season of that year, marking its entry into the handheld market.
