Meta reported that its AI application Muse has reached 10 million users, with 25% of them using the tool daily. The company highlighted that over a quarter of active users making purchases through the agent spend more than $200 per transaction.
The AI agent integrates with email and calendars to boost productivity. Meta emphasizes user security through its Secure VM technology and plans to launch Muse Confidential VM, which will restrict even Meta from accessing user content.
Meta is currently focused on scaling Muse, increasing revenue, and optimizing computing costs. The company expects Muse to eventually generate more revenue per user than its current app family, which currently averages several hundred dollars annually.
To support future growth, Meta is expanding its computing capacity to serve over a billion users. The company aims to improve the economic efficiency of the system by more than 10 times over the next year to achieve profitability.
Muse is expected to play a central role in Meta's future smart glasses development. Additionally, the company is planning the 'Muse network,' which will allow individual AI agents to interact with those of friends and family members.
